Buying something for your pet has to be simple.

You need food, treats, litter, toys, or a few everyday essentials. You find what you need, place your order, and move on.

But for many pet owners, online shopping doesn't always feel that simple.

Customers have experienced unexpected recurring orders, confusing promotions, delivery delays, missing items, and products arriving later than expected...

Convenience should actually feel convenient

Recurring deliveries can be useful. Recommendations can save time. A huge selection can be helpful.

But more options and more features don't automatically make shopping better.

Sometimes, pet owners simply want to:

• Find the right product easily

• Understand exactly what they're buying

• Know when their order will arrive

• Avoid unwanted surprises

• Get back to taking care of their pet

That's the experience we believe pet shopping has to deliver, a simpler way to shop for your pets — with the focus where it belongs: on you and your pet, not on making the shopping process more complicated.

Find what your pet needs. Order with confidence. Get on with your day.